Zihuatanejo was in the past well known for its pirate activity, burying treasures along its beautiful beaches. Like its name suggests, the brand’s personality and graphic identity were also developed based on this narrative, combining historical elements of the region with modern pop culture, making it easily identifiable by anyone – this is a key aspect given that the store will constantly expect people from all over the world.

It offers an interesting alternative to the commercial options commonly found in such a touristic location. The space brings together design objects and products intended for a modern and global consumer.

Like its name suggests, the brand’s personality and graphic identity were also developed based on this narrative, combining historical elements of the region with modern pop culture, making it easily identifiable by anyone – this is a key aspect given that the store will constantly expect people from all over the world.

Therefore, a graphic language was conceived around treasure hunts and pirate maps, like the X that marks the spot, using a neutral colour palette in order to highlight the individual objects contained within the store.

The name glorifies the irreverent brand personality, and opt for a palette of neutral color, which seeks to extol the unique nature of the objects Loot contains , complemented by the attractive, simple and practical design of the experiential brand applications.

The bags marked with “X” emphasize the high desirability of the objects contained within.

The stationery works as a canvas capable of containing events and temporary collections.