Savvy Studio is a Branding & Architecture design practice based in New York and México. Savvy’s expertise involves working around the globe on different ventures including boutique hotels, restaurants, retail spaces, art galleries and museums.
OUR PROCESS
Our work process evolves constantly under review, but the goal remains the same: we approach the generals and move towards the specific aspects by taking into account all the factors and components that influence the project.
1. UNDERSTANDING
We believe that the more information we gather, the easier it is to reach an attractive and unique solution, especially when taking into consideration information like hard data, the client’s vision, geographical and contextual research, brainstorming, and so on. Our brief compliments personal meetings with our clients, helping us assemble a variety of information like stories, emotions, personal experiences, and punctual and quantitative information.
2. RESEARCH
We aim to extend our understanding of a project by acquiring personal knowledge through research and exploration that goes from case studies and moves towards local trends and cultural references.
3. CONCEPT DEVELOPMENT
The How and Why. Our Creative Concept reinterprets the brand values with a solid understanding of storytelling.
We seek to achieve brand consistency by discovering an authentic and inspiring voice for each one of our projects. Subsequently, we deconstruct the unique narrative through a sequence of visual communication and spatial applications, providing a long lasting and engaging Branding and Architecture experience.
4. BRANDING & ARCHITECTURE
Savvy builds an immersive Branding experience by collaborating closely with clients, creators and field experts in the pursuit of devising finely crafted projects that enhance the experience of the final users. Savvy works on different levels, carefully defining the whole essence of the project by working exhaustively on every detail. Regardless of the nature of the project, Savvy seeks to create an experience that will heighten people’s perceptions, challenge their expectations, and leave them with something of value at hand.
TEAM
Partners
- Rafael Prieto
- Founder & Creative Director (NYC)
- rafael@vvstudio.net
- Pablo Limón
- limon@vvstudio.net
- Bernardo Dominguez
- Executive Director (CDMX)
- bernardo@vvstudio.net
Sales & Communication
pm@vvstudio.netManagement
Mexico City
- Lydia Rodríguez
- Designer
- Alan Romano
- Designer
- Ali. M Leyva
- Junior Designer
- Mauro Soriano
- Junior Designer
New York
- Camille Chassagne
- Designer
- Ryan Stifler
- Designer
- Annette Lin
- Copywriter